The five elements of user value
At the World Economic Forum’s Annual Meeting in Davos 2018, a community of stakeholders from government, business and civil society made a commitment to advance towards a “good” future for digital identities. Since then, a broader group has joined the conversation and identified an initial set of five elements that a good identity must satisfy. All ve are equally important, and tensions exist between some: for instance, features to enhance security for individuals and their identities may reduce their convenience. User-centric digital identities – that deliver real value to individuals and therefore drive adoption – must succeed in all aspects.
1. Fit for purpose. Good digital identities offer a reliable way for individuals to build trust in who they claim to be, to exercise their rights and freedoms, and/or demonstrate their eligibility to access services.
2. Inclusive. Inclusive identity enable anyone who needs it to establish and use a digital identity, free from the risk of discrimination based on their identity-related data, and without facing authentication processes that exclude them.
3. Useful. Useful digital identities offer access to a wide range of useful services and interactions and are easy to establish and use.
4. Offers choice. Individuals have choice when they can see how systems use their data and are able to choose what data they share for which interaction, with whom and for how long.
5. Secure. Security includes protecting individuals, organizations, devices and infrastructure from identity theft, unauthorized data sharing and human rights violations.