How do social medias influence our identity? It turns out, a great deal! Eliot Woods first introduces us to ascribed and achieved identity and the differences between them. Pay attention, those will be very important across the timeline Eliot paints. From the pre-internet era to the modern times, we learn just how technology affected our sense of identity. Where may it go next? Eliot Woods proposes one of the possible answers. Eliot Wood is the co-founder of WYSPR. Whilst studying authentic influence, Fyre Festival, and Cambridge Analytica for his dissertation at the University of Essex, he made it his mission in life to give consumers a way to empower themselves and their data online, and so their aim is to create a world where anyone can get paid to advertise and sell their data in a clean and ethical manner. This talk was given at a TEDx event using the TED conference format but independently organized by a local community